CROWN LUGGAGE 皇冠箱包

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CROWN

ABOUT US

The CROWN brand was founded in 1952. More than 70 years ago, the founders of the brand, the Chiang brothers, carefully sewed the first leather suitcase. Since then, CROWN has created countless legends in the luggage industry. With hard work, courage and technological innovation, CROWN has led the global trend of luggage technology, and has developed into the largest luggage production and brand base in Asia, and its products are sold all over the world. With the progress of the times and the change of generations, the CROWN brand has inherited and carried forward its fine traditions and constantly surpassed itself. At the forefront of the smart device revolution, CROWN launched the world's first smart trolley case with fingerprint recognition function. This innovation is not only revolutionary, but also greatly enhances the intelligent experience and revolutionizes the way people use luggage. At the same time, CROWN took the lead in introducing luggage into the "smart" application field of the mobile Internet, realizing the interconnection between luggage and people and mobile end points. In addition, CROWN integrates the "people-oriented" intelligent concept into more travel-related fields, bringing more surprises to CROWN product users. In the journey of life, everyone needs a solid supporter and companion. CROWN luggage will always be your most loyal partner!

CORPORATE CULTURE

CROWN

Over more than half a century, Crown has grown from a small leather workshop into a large enterprise group spanning industries such as real estate, public welfare, and leisure entertainment. Today, Crown products are available in over 300 cities across China and exported to more than 100 countries and regions, including the U.S., Canada, the U.K., France, Italy, Japan, the Middle East, and Southeast Asia. Crown products focus on two key aspects: genuine high quality in materials and design, and cutting-edge innovation in brand development to stay ahead of the times. For five decades, Crown employees have embraced the spirit of creativity, adaptability, improvement, and perseverance. This drive has propelled the company to continuously break boundaries, perfectly embodying the corporate philosophy of "Exceeding Ourselves to Empower Others" and establishing Crown as a globally recognized brand.

Building a Wall of Hope

When floods struck, the Shanghai Taiwanese Business Association and Cross-Strait Charity Fund rushed into action. Emergency supplies—tents, sleeping bags, and food—became lifelines of hope, racing to frontline responders. Donations funded recovery efforts, rebuilding homes and helping families regain stability. Through collective strength, communities transformed despair into resilience, proving that even in disaster, humanity can rise stronger.

Protecting the Heart of the City

During Shanghai’s 2022 COVID lockdowns, streets fell silent—but compassion spoke loudly. CROWN joined the fight, turning employees into frontline volunteers. They guarded health checkpoints, delivered essentials in sweat-drenched PPE, and donated masks, sanitizers, and medical gear. Their efforts earned the city’s COVID-19 Response Honorary Certificate—a badge of courage and community spirit. As they stood by Shanghai, Crown Luggage proved that "love thrives, even in isolation"—a light guiding the city from winter’s chill to spring’s renewal.

Fueling Recovery After Disaster

When earthquakes shattered Gansu Province’s Jishishan region in 2023, villages collapsed, families grieved, and futures hung in balance. CROWN channeled donations through relief funds, equipping rescue teams with specialized gear and building temporary shelters with sturdy prefab homes, blankets, and heaters. Later, these funds rebuilt schools brick by brick and repaired rural roads. CROWN stood with survivors, helping them reclaim hope from rubble and rebuild lives step by step—a testament to solidarity rising from catastrophe.

Igniting Hope Through Education

Education breaks cycles of poverty. As a "Guardian of Opportunity" CROWN partnered with Kunshan DengYun Vocational College to support 2024 graduates from disadvantaged backgrounds. These students—bright minds with big dreams, yet limited resources—were like unpolished gems waiting to shine. Financial aid lifted.

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CHARITY EVENT

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OUR CASES

Industry Leadership

Since 2018, CROWN has risen as a trailblazer in travel gear. Earning the role of "Vice President of the Shanghai Taiwan Business Association (9th Council)" solidified its reputation as a trusted authority and respected name in luggage manufacturing.
Recognized as a "Top National Quality & Integrity Model Company" and a "National Leader in Product & Service Reliability," these honors reflect CROWN’s no-compromise approach to quality. From raw materials to production, every step meets rigorous standards to deliver durable, dependable products.
The title "China’s Premium Luggage Brand" further cements CROWN’s dominance in craftsmanship. Combining premium materials with precision engineering, each piece embodies durability and design excellence.

Shaping Industry Standards

In 2021, CROWN advanced to "Vice Chairman of the China Leather Association (9th Council)," positioning it to steer innovation and quality benchmarks across the leather goods sector.By 2022, CROWN ascended to "Chairman of the China Leather Association," formalizing its leadership role. Leveraging decades of expertise, the brand now drives strategic advancements in materials, technology, and sustainability for the industry.

Pioneering Smarter Manufacturing

As a 2022 Council Chair, CROWN earned recognition not only for its technical mastery of leather craftsmanship but also for pioneering eco-conscious, tech-driven production methods. The brand now spearheads initiatives to modernize traditional practices, helping suppliers and manufacturers adopt greener processes and smarter automation.Through industry collaborations, CROWN hosts workshops to share R&D breakthroughs and co-develop quality standards. These efforts empower smaller businesses to scale efficiently while delivering premium, globally competitive products.

Leading Luggage Brand

In 2023, the title of "Leading Luggage Brand" once again went to CROWN. The continuous bestowal of honors attests to its position at the forefront of intense market competition. Moreover, Crown has never ceased its efforts in fulfilling social responsibilities and engaging in industry exchanges. It became a member of the "8th Council of the Overseas Friendship Association of Putuo District", actively promoting business exchanges and cooperation between the region and the international community, and injecting a more diverse and rich connotation into the brand.

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